The media coverage about the death of Maestro Rostropovich has been, I will say, very poor.
The usual profile stories.
Only a few newspapers presented the sad news on their front pages.
We had more coverage about the last speech of Putin than about the legacy of Rostropovich.
Like the news from the massacre at Virginia Tech, our media prefers villians to heroes.
But readers need and want stories about role models.
Heroes.
Heroes.
Heroes.
And Rostropovich was one of them.
A few years ago, INNOVATION did a prototype for a new quality compact paper called Nuevo Diario (New Daily).
Juan Kindelan and Jose Maria Garcia Hoz, founders of Recoletos Compañía de Comunicacion, wanted a different kind of back page for their new paper.
Ally Palmer, an INNOVATION design consultant, Carlos Soria, our president, and I discussed this issue and we came out with a new page called VALUES.
The idea was to end the paper with positive stories.
This is one of the prototypes that we did.
As you can see, we selected two cases of VALUES:
The FRIENDSHIP between Queen Sofia and Rostropovich.
And the COURAGE of a whistleblower broker of Putman.
It’s time for more real heroes.
Like Rostropovich.