THE NEW FINANCIAL TIMES CHANGES, BUT NOT ENOUGH

Files under General | Apr 26th

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A new lifting.

It will not solve the problems of this paper.

Try to read this paper on the subway or a London bus.

No way!

This paper needs:

A new format (berliner or tabloid).

White paper.

More human stories.

Some genuine British humour.

A lot of color.

Strong infographics.

Great photojournalism…

So, a subtle redesign here is just a distraction.

Just follow the lesson of the Deutschland FT.

Or El Economista.

The new financial newspaper that INNOVATION designed in Madrid.

Look what they did a few days ago with this double spread cover.
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One Response to “THE NEW FINANCIAL TIMES CHANGES, BUT NOT ENOUGH”

  1. [...] 27th, 2007 · No Comments HERE’S the dumbest set of responses I’ve yet seen to the FT’s redesign. If you want a different paper, read a different [...]

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