BLOODY IDIOTS!

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Well, this is really a provocative headline and a strong cover.

Bang!

Bang!

Bang!

Bang!

Bang!

Bang!

A few years ago, during my first visit to Australia, I was invited by the editor of this quality popular paper to meet the news staff and we had a great discussion about newspaper trends.

I presented very bold covers, but, oh boy, they got the message.

This is something that perhaps you can do only in Australia.

But now you understand why this paper is doing very well.

I love it.

Great job, Gold Coasters!

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