Juan Senor, our UK Director, reports:
Here’s a superb example from The Economist on how to turn a one dimensional, paper-only brand into a digital multimedia icon.
The legendary Kal has been doing these political cartoons for 28 years for The Economist.
And beginning this month he is adding sound and video to them.
It’s already circulating on YouTube!
Also watch here a fascinating piece on how political cartoons – something which are a powerful domain of newspapers because only they can do it really well – are moving into the digital 21st century.
This has been our domain, one of the defining elements of newspapers.
Let’s embrace these new multimedia models so we don’t lose them to other media.