These are pictures from different newsstands selling the first issue of MONOCLE, Tyler Brule’s new monthly magazine, in different countries.
Dan Hill is right:
First, black sells very well.
You can see how the black cover performs very well against other magazines.
Second, the placement of MONOCLE is not clear.
Each newsstand puts the magazine in different racks.
See these ones:
Next to women’s magazines
Next to The Economist.
Next to children’s books.
Behind Newsweek.
With VOGUE.
Next to Wallpaper.
Nex to The Spectator
Next to GEO.
And next to National Geographic!
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