THE NEW YORK TIMES COMPANY UPS AND DOWNS IN FEBRUARY 2007

Files under General | Mar 20th

UPS…

Circulation revenue at the company was up slightly – 0.5% on gains at the New York Times.

Internet ad revenue rose 14.3%.

Ad revenue at About.com grew 23.4% on gains in display and cost-per-click advertising.

The company reported that TimesSelect currently has about 639,000 subscribers with about 66% receiving the service as a benefit of home-delivered papers and 34% receiving it from online-only subscriptions.

… AND DOWNS

Advertising revenue at The New York Times Co. plummeted 6% in February.

Total revenue for the company was down 3.6%.

At the New York Times Media Group, ad revenue fell 7.5%.

Retail advertising was down and classified advertising revenue dropped with weakness in all three categories, real estate, help wanted, and auto.

Advertising revenue at Regional Media Group decreased 8.1% to $28.2 million.

Retail and classified revenue were down for the group.

In New England, ad revenue fell 4% to $29.9 million.

The New England and Regional groups reported drops in circulation revenue.



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