Files under General | Mar
17th
Roy Greenslade reports via mad.co.uk that:
Trinity Mirror is to send “semi-personalised” text messages to readers with details of competitions and stories in forthcoming editions of its newspapers in the hope of driving up circulation.
This is a new strategy for the company and will transform the way it undertakes mobile marketing.
It seems obvious.
SMS are one of the most effective marketing tools for multimedia “information engines”
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