This the last issue of the US edition of PREMIERE.
As a print magazine.
Founded in France in 1975, the U.S. edition, started in 1987, supplies a lot of content for overseas editions.
Ad pages in 2006 were down nearly 25 percent from the previous year.
PREMIERE’s paid circulation has declined slowly over the years, from an average of 616,089 in 1995 to 492,498 in the second half of last year.
The decision does not affect international editions of PREMIERE.
Hachette will retain its small U.S. online staff.
Is this the future?
No.
The reality is that the print magazine became irrelevant.
A weak editorial product.
Not strong enough against the new movie review Web sites today that give you so much background about this industry.
The magazine began losing ground several years ago because of increased competition.
In 1996, the magazine suffered a major blow when its two top editors, Chris Connelly and Nancy Griffin, resigned in protest over pressure to kill a controversial story about Planet Hollywood, which had ties to financier Ronald Perelman, a co-owner of PREMIER.
The editors had been wary about the direction of the magazine, which Hachette executives wanted to reposition as a fan magazine without in-depth investigative stories.
They missed the opportunity to become a premier online brand and now it is to late.
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