THE FIRST PORTFOLIO PROTOTYPES

Files under General | Feb 13th

cover_portfolio_190.jpg
The first prototypes of Portfolio, the new business magazine of Condé Nast, are on the Web.

It’s taking a lot of time to produce what aims to be the FORTUNE magazione of the 21st Century.

First issue: May 2007.

The design looks very similar to Condé Nast Traveler.

Trendy.

Visual.

With an elegant logo.

Henry Luce started FORTUNE as a luxury, expensive, and big format magazine.

Today the first FORTUNE magazines are collector items.

His founding editors were literature professors.

And not economy or financial experts.

He just wanted good story-tellers.

Journalists.

If PORTFOLIO does the same today, it will succeed.



2 Responses to “THE FIRST PORTFOLIO PROTOTYPES”

  1. [...] of the Innovations in Newspapers. It’s comment: “The design looks very similar to Condé Nast Traveler. Trendy. Visual. [...]

  2. [...] la agenda del mundo de los negocios es una apuesta de la que había oído hablar en febrero en el blog de Juan Antonio Giner. En Innovations nos adelantaron que pretendía ser la Fortune del siglo XXI: “Henry Luce [...]

Leave a Reply