Files under General | Feb
13th
The first prototypes of Portfolio, the new business magazine of Condé Nast, are on the Web.
It’s taking a lot of time to produce what aims to be the FORTUNE magazione of the 21st Century.
First issue: May 2007.
The design looks very similar to Condé Nast Traveler.
Trendy.
Visual.
With an elegant logo.
Henry Luce started FORTUNE as a luxury, expensive, and big format magazine.
Today the first FORTUNE magazines are collector items.
His founding editors were literature professors.
And not economy or financial experts.
He just wanted good story-tellers.
Journalists.
If PORTFOLIO does the same today, it will succeed.