HOW TO LAUNCH A NEW PRODUCT

Files under General | Feb 1st

2008_fiat_500.jpg
The new Fiat Cinquecento will be available in September 2007.

The launch Web site is very, very interesting.

New newspaper and magazine launches need this kind of creativity.

This is the way.

The little Fiat looks great.

And the advertising agency has done a brilliant job.

Grazie to Ridge.



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