REMEMBERING AN INNOVATION FRIEND: CARLOS CACERES AND A NEW VISAO IN PORTUGAL

Files under General | Feb 28th

capa730.jpg

VISAO is the absolute leader of the newsmagazine market in Portugal.

But a team of INNOVATION consultants has been working since last year in a major editorial and graphic change.

Tomorrow is the launch day for the new VISAO.

180,000 copies.

Against the trend, the size is bigger.

With a new and a stronger logo.

More powerful typography and layout.

A second generation of “quick-read formats.”

micro_mundo_72-73.gif

micro_portugal_42-43.gif

Dramatic photojournalism.

mocambique_76-771.gif

mocambique_80-81.gif

mocambique_78-79.gif

News?

Yes, but with more stories than ever.

Stories.

Stories.

Stories.

mulheres_100-101.gif

The indentity and the voice of the magazine is the same.

VISAO has been always a publication with “soul” and these changes have not diminished this unique personality.

INNOVATION has been working with the VISAO team for many years and with the death of Carlos Caceres (1948-2006, the former editor, a few months ago, we lost a very special friend and one of the country’s best journalists.

ccm5wi.jpg

He was one of the founders of the magazine 14 years ago.

This new VISAO is our homage to him and to the tradition of hard news, quality journalism that Carlos loved so much.

When news magazines are becoming irrelevant “news-weaker magazines,” VISAO and INNOVATION believe that the future is:

Anticipatory journalism.

Hard news and news behind the news.

Personal and compelling stories.

Visual journalism.

opa_70-71.gif

Dramatic photojournalism and, as Carlos Caceres always did, reporting, reporting, reporting.

The INNOVATION team lead by Carlos Soria (Spain) and Marta Botero (Colombia), with Guillermo Nagore (USA) as the project’s design guru Eduardo Tessler (Brazil) with the new online formula and Michael Agar (UK) with the new infographics approach, had the privilege of working with Perdro Camarcho, editor of VISAO, and Vasco Ferreira its great new art director.

The newsroom and management of VISAO have done a first-class job implementing the new formula, and IMPRESA and EDIPRESSE, the owners of the magazine must be very proud of such a team.

Carlos Caceres must be very happy too.

His dream is alive.



EUROPEANS ARE HAPPY! ARE WE?

Files under General | Feb 27th

324504440_577b28e35c.jpg

Reuters reports that European Union citizens are overwhelmingly happy with life — and that’s official.

A pan-European opinion poll conducted for the European Commission and published on Monday showed that 87 percent of EU citizens considered themselves happy, with a record 97 percent in Denmark.

Are we as happy as our audiences?

What a serious message for our publishers, editors and reporters.



NEWSPAPERS AS SOCIAL INSTITUTIONS

Files under General | Feb 27th

henryluce_stamp.png

All these businessmen trying to buy newspapers in the United States say all the time that newspapers are just businesses for profit…

Well, INNOVATION has been saying for many years that the first (but not only) ethical duty of a newspaper is to make money.

So, I am for it.

But let’s be clear, you can’t run a newspaper like a sausage factory or a construction company.

No.

We are, we have been, and we must be social institutions.

Journalism and freedom of expression are in many constitutions.

Not making sausages or building houses.

Henry Luce the founder of Time used to say:

“What we want to do is not to leave to posterity a great institution, but to leave behind a great tradition of journalism ably practiced in our time. ”

I am not sure that all these billionaires are thinking or going to do the same.



REAL NEWSROOMS (80): ASSOCIATED PRESS

Files under General | Feb 27th

394846658_f1484a24e2.jpg

394846655_28d7323ae3.jpg

The Associated Press (AP) newsroom in New York (USA).



REAL NEWSROOMS (79): NEWSPLEX

Files under General | Feb 27th

391298042_0e3ec93067.jpg

391298609_fa69f189dc.jpg

A team from the Manchester Evening News (UK) during a training sessiion at the Newsplex.

Photo: Iain Hepburn



FRONT PAGES: YOU DON’T NEED MUCH MORE THAN A GREAT PICTURE AND A GOOD DESIGNER

Files under General | Feb 26th

uk_dt.jpg

From yesterday’s Daily Telegraph in London.

Well done!



ADVERTORIAL NIGHT: THE OSCARS, AS ALWAYS, EVERYWHERE THE SAME. PERHAPS IT IS TIME TO CHANGE

Files under General | Feb 25th

nv_lvrj.jpg

It’s Oscar’s night.

All around the world.

TV rules and newspapers are lost.

Before and after.

The powerful Hollywwod spin machine controls the coverage.

Our readers deserve a better job.

Please:

No more predictions.

No more critics’ choices.

No more who’s who.

No more red carpet pictures.

No more conventional reporting.

No more re-packaging journalism.

So…

What about news and stories behind the Oscars?

How is it really made?

Tell us how they manipulate us (the media).

Look backstage.

Cover the coverage!

And try to extend your coverage to the Web.

Interact with readers.

Play.

It’s a game night.

Anything but more and more free advertorials.



BRANDS VS. LOGOS

Files under General | Feb 25th

More and more newspapers are redesigning their logos.

If mastheads are very long (acquisition or consolidation of two newspapers create very long ones) you better try this solution.

These are two recent examples from Portugal and India of this new branding.

por_publ.jpg

ind_ht.jpg



PDF NEWSPAPERS FIASCO

Files under General | Feb 25th

Welcome to the club!

Steffen Fjaervik says on the Poynter Institute Web site now, what we said in this blog months ago. That:

Nobody Wants a PDF Paper

In Norway — and probably elsewhere — pdf editions of newspapers aren’t popular.

New figures from Norwegian Media Businesses’ Association show that virtually nobody is interested in PDF version of newspapers.

PDF accounts for 0.07 percent of total newspaper circulation in Norway, according to the trade magazine Kampanje (in Norwegian).

Combined, Norwegian newspapers sold 1850 PDF copies daily last year…

Regional newspaper Bergens Tidende has the highest PDF circulation in the country, with a not-so-staggering daily sale of 128 copies.



PERHAPS ONE OF THE WORST DESIGNED NEWSPAPERS IN THE WORLD

Files under General | Feb 25th

taiw_uen.jpg

Oh my God!

Advertisers must be happy in Taiwan.

Not sure about readers and journalists.