Dr. Jan Krone reports:
The German edition of the monthly magazine Vanity Fair will be launched on February 8 from Berlin by Condé Nast Verlag.
The new editor in chief, Ulf Poschardt, will start working with 52 journalists in four departments: people, agenda (politics, business and science), culture and style.
Circulation: 120,000 a week.
Number of pages for the inaugural issue: 320
Vanity Fair steps into hard competition with Stern and Bunte, two long- and well-established magazines on the German market.
This is a big challenge for Condé Nast.
Exporting magazines to Germany!
German editors need to know that the markets are open.
Only the best will succeed; and in magazines, like in newspapers, the past in not a guarantee for the future.
Competition is good.