Peter Osnos, a Senior Fellow for Media at The Century Foundation says:
A snappier looking newspaper, magazine, or Web site is an advance in media, but not necessarily in journalism.
What those of us in the content fields need to do in the years ahead is invest as much in the act of collecting news and information as we do in the way it is presented.
At the risk of simplification, the decisive trend these days is toward distributing more stuff in more ways, while actually reducing the number of people doing the indispensable job of gathering that stuff.
Making news more palatable is understandable, but it can be like putting sugar in broccoli. In too many of our leading journalism establishments (as opposed to media companies), there are fewer reporters and editors, more designers and pundits.
Technology is a tool, but it is not necessarily the same thing as progress, when the information that is being transmitted is actually less substantial.
Frivolous and superficial is definitely easier to partake and potentially more profitable than (expensive, time-consuming) substance.
But like smaller, easier is not intrinsically better.
Well, I disagree.
The problem is not technology.
It is Ivory Tower´s Journalism.
Welcome any new media technology.
Welcome more interactivity.
Welcome better design.
Journalism 101 needs them.
Technology?
Yes.
Interactivity?
Yes
Design?
Yes.
Journalism?
Too.