We predicted it.
Hachette Filipacchi’s Shock announced today is closing, with this next and final issue being February, on newsstands Dec. 26, 2006.
Like Ellegirl and TeenPeople before it, it will try to live on on the web at ShockU.com.
“After six months in the marketplace, Shock’s performance at newsstands has not produced trends that indicate that we will get the returns that we are looking for,” said Hachette president and CEO Jack Kliger in a statement released by the company today.
“On the other hand, the web site has shown real energy and connection with this young demographic and the 41 page-views-per-visitor-session is one of the highest for web sites at Hachette.”
No way!
It is, and it will be, a total failure, on and off line.
Don´t be mistaken.
It´s pure garbage.
Not journalism.
It always strikes me how some papers hide their joournalists.