Three ads from Diario de S. Paulo in Brazil.
The slogan for the campaign: “The newspaper that goes deeper”



NEWS, TIPS & OPINION FROM JUAN ANTONIO GINER, FOUNDER DIRECTOR OF INNOVATION INTERNATIONAL MEDIA CONSULTING GROUP
Three ads from Diario de S. Paulo in Brazil.
The slogan for the campaign: “The newspaper that goes deeper”



Do you think this excellent campaign inspired the one created by the Marcel agency for the international news network France 24? check this : http://www.observatoiredesmedias.com/2006/12/13/et-si-marcel-setait-achete-ses-vetements-au-bresil/