The New York Times reports about a recent media investors conference:
Executives from the Gannett Company and the Washington Post Company said they were also focusing on the Internet.
But no one would predict where the business was going, even in the near future.
Donald E. Graham, chairman of the Washington Post Company, said that the “only honest answer” to that question is, “I don’t know.”
Well, it is going very difficult to “lead” media companies if you don´t know where this business go.
Sometimes it helps to know where the business must NOT go:
To mono-media companies.
To mono-media newsrooms.
To mono-media journalism.
To non-value added media.
To one-way reporting.
And in case of doubt, just ask the audience.
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