Our UK Director, sends his comments, and as a former PBS, CNBC and IHT-TV journalist, says:
We could all learn a great deal from TV Newsrooms.
Have a look at the new STUDIO-NEWSROOMS of Sky – News Channel of the Year in the UK.
Why do these concepts work and what can we learn from them:
1. OPEN, AIRY SPACES CREATE ENERGY AND FACILITATE COMMUNICATION.
2. THE LOOK OF THE SET-NEWSROOM SETS THE STANDARD OF QUALITY FOR THE ENTIRE OPERATION. THE CONTENT INSIDE SHOULD MATCH THE LOOK OUTSIDE.
3. WE LIVE IN A MULTIMEDIA WORLD. OUR NEWS CONSUMERS LIVE IN A MULTIMEDIA WORLD. OUR CONTENT MUST BE PRESENTED IN A MULTIMEDIA WAY.
4. VIDEO WALLS, INFOGRAPHIC WALLS, PROJECTED WEBSITES ONTO WALLS… THEY REINFORCE THESE MESSAGES AND GET PEOPLE THINKING THAT THEIR CONTENT SHOULD BE PRODUCED ON A MULTIMEDIA PLATFORM.
5. IT FACILITATES BETTER JOURNALISM. WHEN NEWSMAKERS COME FOR INTERVIEWS THEY FEEL ‘PRESSURED’ TO GIVE BETTER INTERVIEWS. THEY FEEL YOUR BRAND’S POWER, PRESENCE, CREDIBILITY AND INDEPENDENCE.
HAVE A LOOK.
IT IS NO ACCIDENT SKY NEWS IS THE LEADING NEWS OPERATION IN THE UK, YES BETTER THAN THE BBC.
