WEATHER NEWS, NOT A PERFECT SCIENCE

Files under General | Aug 31st

The Miami Herald headline is right.

Weather predictions are impossible for newspapers.

USA Today, with the help of George Rorick and Richard Curtis, started the trend of full pages with great weather maps, charts, and graphics.

It was a great innovation.

Readers love this kind of pages.

But, then… the electronic media came and the Weather Channel and Internet made the print predictions a daily nightmare.

They are wrong all the time.

As I said, I am leaving in a few hours for Orlando.

If I had read only newspapers, I will have cancelled my flights.

Well, the lesson is clear.

If you are a daily newspaper, reduce the space for the weather forecast, and expand your online coverage.

Dramatically.



2 Responses to “WEATHER NEWS, NOT A PERFECT SCIENCE”

  1. panker says:

    Insted of “weather predictions” why not “weather history & stats”? (OK, maybe a brief info about today’s weather can stay in the bottom of the page)

  2. Yes, you are right.

    Weather is perhaps one of the few areas in which newspapers still can be seen as “newspaper of record.”

Leave a Reply