Weather predictions are impossible for newspapers.
USA Today, with the help of George Rorick and Richard Curtis, started the trend of full pages with great weather maps, charts, and graphics.
It was a great innovation.
Readers love this kind of pages.
But, then… the electronic media came and the Weather Channel and Internet made the print predictions a daily nightmare.
They are wrong all the time.
As I said, I am leaving in a few hours for Orlando.
If I had read only newspapers, I will have cancelled my flights.
Well, the lesson is clear.
If you are a daily newspaper, reduce the space for the weather forecast, and expand your online coverage.