Via Periodistas 21 I saw how El Periodico de Catalunya presents the new mayor of Barcelona.
The new editor of the paper, Rafael Nadal, and its new art director, Ferran Grau, are trying to change this popular newspaper that lost 12% of its circulation in the first six months of this year.
La Vanguardia is the dominant quality paper in this market, and is working right now in the Project 2007, that includes a new state of the art printing plant and editorial and graphic changes in order to consolidate its leadership.
La Vanguardia is one of the sponsor of this year´s International Newspaper Marketing Association (INMA) European Conference that will be held in Barcelona (September 20-22, 2006 ).
As I said, be there!
And the newspaper market in Barcelona is more exciting than ever with five new free papers competing against La Vanguardia and El Periodico.
If the INMA program looks terrific, the newspaper market in Barcelona is really hot.