Files under General | Jul
26th
OK, here they come to The Times of London with great findings:
“You cannot compete with broadcast media, either online or offline, your customers define you by comment and analysis, not breaking news.”
A well known fact that research commissioned by Christine Ernst, the head of digital planning at News International, confirmed.
The study said that internet cannot compete with TV or radio for informing people about breaking news, readers of the London Times believe.
The belief came to light in reader research compiled by Intrepid, the consulting group that works for Microsoft and Welsh Water, about what readers of the Times newspaper think about the web.
Do newspapers need to expend money to find out obvious things like that?