Read the memo to the WSJ newsroom.
They don’t want to scare them, but…
I can guarantee you that the full integration of on and off line newsroom will come sooner than anybody expects.
Jeff Jarvis asks today the most controversial question:
“Who’s in charge of the future? The print guys or the online guys?”
My anwser is there:
First integrate on and off line newsrooms.
Second, find out the best editor for both operations.
Third, have two strong managing-editors for both branches.
Fourth, seat them together in a planning multi-media desk.
Fifth, do it before your competitors!
We use to say to our clients that what they have a need is “one heart and two lungs”.
And let me add a final comment:
The newsroom integration will be faster and easier than the commercial one.
Advertising, circulation, marketing and administration are silos that will be harder to conquer for the multi-media, on and off line integration.