Files under General | Jun
28th
The Online Publishers Association (OPA) is right.
Our daily time media consumption is:
39% TV
23% Online
22% Radio
10% Newspapers
07% Magazines
But the advertising does goes:
43% TV
22% Newspapers
21% Magazines
08% Radio
06% Online
Soon or later, advertising agencies and advertisers will realize that he media habit have changed.
Online time is up, and advertising will follow.