“Community media is undoubtedly the way of the future. I speak to my editors every day and we have to do more with our newspapers to make people feel that they’re participants in what’s going into the paper, so you have a social group, if you will.”
Welcome to the club, Mr. Murdoch!
And see, again, the experience of “enlace” in El Correo (Bilbao, Spain).
Jeff Jarvis is not happy with the Newspaper Next project of the American Press Institute.
“They need to get out there and work with the nonnewspaper people.”
“Will innovation happen within the industry this way? Having been in too many task forces inside and outside news companies, I am dubious.”
“The project seems to be trying to move a big, old barge five degrees when we need to blow up the barge and pick up the pieces and build new boats.”
Oh, boy, how easy is to say that when you are not investing 100 million USD in new printing presses!”
And this is what some of our best client are doing.
They have more faith in this industry that all these gurus, management consultants, projects and bla, bla, bla experts.
“I just got out of journalism school 18 months ago. In almost every class, the instructor would ask how many students read the newspaper. It was consistently less than 25 percent. In JOURNALISM classes.Â¨
Said today in an USA media blog.
Well, here we have three problems:
1. Journalism Schools are less and less about Journalism.
2. Newspapers play less and less real Journalism.
3. Students are less and less interested in Journalism.
And what we need is more and more, better and better, Journalism, Newspapers and Journalism Education.
Former Daily Mirror boss David Montgomery has stepped up his ambitions to become a European media mogul by agreeing to buy Norwegian group Orkla Media.
Mr Montgomery’s investment fund Mecom is to buy the media assets of the Orkla conglomerate.
Orkla Media is the fifth-largest media company in the Nordic area, employing 7,000 people, and has been valued by analysts at more than £700m.
Operating in newspapers, magazines, radio, television, digital media and direct marketing, Orkla has businesses in Norway, Sweden, Denmark, Finland, Germany, Poland, Lithuania and Ukraine.
The deal is the latest in a series of acquisitions by Mecom since October, when it agreed to buy the Berlin publishing group Berliner Verlag.
Mr Montgomery followed that up in February with the acquisition of the Hamburger Morgenpost, Hamburg’s second largest daily newspaper.
In April, Mecom agreed to buy Dutch group LMG from the Telegraaf Media Groep.
An aggressive newspaper buyer in Europe is a good news for the industry.
The New York Times has 25 million unique online readers plus one million buyer of its print edition.
This must be a world record.
The Online Publishers Association (OPA) is right.
Our daily time media consumption is:
But the advertising does goes:
Soon or later, advertising agencies and advertisers will realize that he media habit have changed.
Online time is up, and advertising will follow.
Free papers started in Scandinavia.
Advertisers are interested in middle class audiences of rich countries that traditional newspapers do not reach, except in countries like USA were local papers are still the last mass medium available.
That is the reason that you do not see successfull free newspapers in the USA or less developed countries.
In Brazil they are announcing the first major free daily newspaper…
I am sorry, but it will fail.
Spain is a great example: paid newspapers reach the top of the market (A+B classes).
Free papers are booming in Spain because there was a huge quite affluentt middle class that did not read newspapers at all, and one day they were offeredd with well done free papers that today have almost the same circulation of the paid newspapers (4 million copies vs 4 million copies).
The most interesting fact is that they are not competing against the paid papers. There has been no cannibalization.
Of course, I believe that only two of these 4 national free papers will survive, but only because there is not enough advertising for all of them.
President Bush is not happy with The New York Times story about how the US government was tracking financial transactions.
“The fact that a newspaper disclosed it makes it harder to win this war on terror.”
What we need is less Guantanamos, less secrecy, and more aggressive reporting in a war that almost any US newspaper is covering.
And, fortunately, The New York Times is a great exception.