Files under General | Apr
3rd
After announcing his resignation from the news weekly, The Economist, Bill Emmott said that part of his newspaper’s success could be attributed to the rise in daily newspapers’ coverage of ‘entertainment’ journalism.
Emmott was chief of the Economist for 13 years, during which time its circulation has doubled to over 1 million readers where the circulations of most daily newspapers continue a steady decline.
This is, believe me, the newspaper hard news way of survival.
Soft news?
Yes, but if they are treated like the hard news!