Another example of why the San Jose Mercury News is on sale (including its smart executives)
While most newspapers are seeing losses in readership and advertising, ethnic newspapers are flourishing all over the world.
When Vietnamese-language paper Viet Mercury, printed by the Mercury News, stopped printing in November, it left a market unsatisfied.
Now three new Vietnamese-language papers and an online news outlet are trying to fill to void left by the Viet Mercury.
We never will be a full color newspaper…
We will never convert to tabloid…
We will never integrate on and off line newsrooms…
But the reality is that The New York Times will replace the six pages of stock tables it prints Tuesdays through Saturdays with daily spreads of graphics and charts containing financial information.
The newspaper, published by New York Times Co., said it will also bolster its Web site to provide more in-depth data about a particular stock than the newspaper currently provides.
The new format will debut April 4, the Times said Monday.
Readers also will be able to sign up for e-mail updates containing the closing prices of stocks and mutual funds or midday alerts about market changes that affect them.
The changes will save the paper money in newsprint costs.
And there will be no “mad readers reaction” , you will see.
Readers want, and will get more and more, compact and compelling newspapers.
The newspapers of record are gone!
INNOVATION will launch tomorrow the first wave of changes in the new Segodnia, the largest Ukrainian national newspaper based in Kiev and lead by Leonid Tsodikov.
A new design, full color, more pages, great stories and a fresh and friendly approach to the real news.
A compact and compelling newspaper in a very promising market.
You will see how quickly McClatchy sells 12 of the newspapers from Knight-Ridder.
They will make money.
See how German, Austrian and Scandinavian newspaper companies buy newspapers in East European Countries.
They make money.
And see how Russia and Ukraine are going to become great markets for investments in newspapers.
And they will make money.
Innovations in newspapers by focus groups?
Henry Ford was right when he said: “If I listened to my customers, I would have invented a very very very fast horse”.
Leo Bogart went always ballistic when a client suggested “let´s check this new idea with focus groups”.
Our consultant from Cambridge is right: what newspapers need today, says Ben Compaine, is to act in two different fronts:
First, fix the most basic and endemic problems of any newspaper.
Second, develop new bold digital multimedia strategies.
And in both field newspapers and newspaper companies have a lot of work to do.
Newspapers in many countries (and USA ones are an example) need to improve dramatically the quality of their products and news operations.
From printing, color, design, format, news architecture, relevant content or readability, to better newsroom management, open space newsrooms, on and off line integration or more planning.
If the former CEO of Knight-Ridder is so sad and so worry about the future of the San Jose Mercury News, perhaps he can invest all the money that will get from the sale of the company and buy the paper that he loves so much.