YOUNG READERS REPORT

Files under General | Aug 30th

“CAPTURING AND CAPTIVATING YOUNG READERS: 50 EDITORIAL STRATEGIES is a new World Survey Report by the INNOVATION International Media Consulting Group for the World Association of Newspapers (WAN).

Edited by Gianluca Bovoli (Italy), Juan Antonio Giner (USA) and Juan Senor (UK), the report, that will be released in a few weeks, includes a foreword of Gavin K. O’Reilly, president of the WAN and COO of the Independent Group.

“This report offers -says Mr. O’Reilly- a valuable tool for that discussion. The ideas are there. It is time to take possession of our own fate with imagination, creativity, vitality and talent.”

The cases cover the entire range of options: from relatively easy fine-tuning to full-scale “youth think” strategies that involve remaking the entire newspaper.

All the participants in our Harvard Seminar in October will get a free copy of this new report.



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