Alan Mutter’s blog looks like a “life insurance” calculator one.
He spends a lot of words to tell us how many years print newspapers will last.
So he produced the above graphic and started to project the decline of newspaper readership.
Well, this is one way to see the newspaper business: wait and see, wait and die.
My point of view, I am sorry, is the opposite.
And my radical question to newspaper publishers and editor is:
How many years are you going top wait to change and deliver new content, better formats and more innovative ways to present the news for a new generation of young non-readers?
What I see here in the Europe and America is that many newspapers are just trying to keep current readers.
The EUREKA monthly magazine of the London Times is a good exception of this strategy, and it’s working.
Like the ES Saturday magazine of La Vanguardia in Barcelona.
The Revista Nueva of Expresso in Lisbon.
The Spanish Público.
The new Primera Hora in Puerto Rico.
Or the most innovative newspaper of the last few years, the Portuguese i.
These are the exceptions, but for me these are some of the models to follow.
We spend to much time trying to keep and please dying old audiences.
Let’s concentrate, let’s invest, let’s believe in the future.
And the future are the current young non-readers.