THE NEWSPAPER ASSOCIATION OF AMERICA (NAA) ADVERTISING ARGUMENTS

Now that everybody seems so pessimistic about the future of newspapers as an advertising medium, I found this excellent collection of powerpoint presentation from the NAA that presents interesting data and arguments.

Worth to browse and see the other side os the story.

As we said many times, let's not forget that newspapers companies still make three times more money than the average 500 Fortune companies.

The problem is that until very recently they were making not three times but six times more money than them.