THE WRONG STRATEGY FOR AGORA

This are the news from the Warsaw Business Journal Online

"Agora's management board declared that the internet is going to be their main priority.

By strengthening its position in this area, Agora wants to increase its earnings from advertisements and attract investors. One of their ideas is gazetawyborcza.pl which will be launched this month and which will replace Gazeta Wyborcza's current website. Analysts say that changes are necessary because people read fewer newspapers and are switching to electronic media."

If this is true, these directors must be fired.

How the leading East European newspaper company can have doubts about its strategy?

How they can doubt about the future of its printing operation?

How the are not able to value the strong credibility of its main paper?

How a public traded company can present the future on a "black or white" manner?

Of course that "changes are necessary" but always keeping your positions, not sending the wrong message to your investors and your own people.

It seems that the Knight-Ridder insecurity syndrome is here to stay...