WHERE IT IS MY EAGLE? OR THE MASTHEAD QUESTION

You redesign a newspaper and you know in advance that the masthead question will take 80% of the discussions.

The recent changes in the front page of the Los Angeles Times got a lot of reactions from readers.

One of them, Mr. Ben Sullivan, writes to the paper:

"The L A Times without the Eagle is not the L A Times. Change and evolution is good, but do it in a way that maintains the quality that has attracted us readers for many decades."

I don´t get it.

What the hell has to do an Eagle (IN CAPITALS, YOU SEE) with "the quality that has attracted us readers for many decades"!

The only feedback that you need to have after a redesign is the increase of circulation and advertising.

Readers vote everyday in the newsstands.