WEB DESIGN IS 95% TYPOGRAPHY... AND SIMPLICITY

Information Architects got it right:

95% of the information on the web is written language.

It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.

And then they add:

Simplicity as a result of a creative process is “the ultimate sophistication”, as Leonardo da Vinci (1452–1519) said.

Simple websites are easy to use, easy to understand, nice to look at. In practice, websites are either unusable or ugly and in general filled with too many complicated words. Why do designers have such a hard time to keep it simple?

Web-designers are confronted with a set of rules that websites have to follow in order to work, such as:

- Links have to be recognizable either through being underlined or blue.

- Logos should be placed in the upper left corner.

- Fonts should not only be big (at least 12px) but also scalable.

- Few pictures is better than many pictures.

- Few fragmented text works better than text-blocks.

- No columns for text, as websites scroll.

See the creative way to present themselves in this pdf about Information Architects.