THELONDONPAPER IS OUT OF CONTROL AND KILLED ITSELF: HERE IS THE PROOF

This was the Monday's front page of thelondonpaper, the new free evening newspaper of Rupert Murdoch

It was an a wrapper around the paper that used a fake front page, created by Channel 4’s in-house ad agency, 4creative, to sell the airing of their controversial film “Death of a President.”

Well, this is as brilliant as mad.

Newspapers, including the free ones, are in the credibility business.

This Monday, thelondonpaper lost its credibility.

Not a good beginninging for a new paper.

You will see, very soon, the consequences.