NEWSROOM INTEGRATION YES, BUT BE CAREFUL AND NICE

Rory Satran maskes the point with this excellent summary about the on and off line newsroom integration trend in The Editors Weblog:

The industry must continue to break down the barriers between print and online. A fragmented newsroom will not progress. But neither will a newsroom plunging too quickly into an unprecedented situation. Hasty, unsound integration is worse than none at all.

Very good!