NEW AD CAMPAIGN FOR THE WELT KOMPAKT

These are two of the new ads to promote the Welt Kompakt, the "light" and cheaper tabloid version of the broadsheet Die Welt.

Unfortunately, both newspapers are losing money.

And the new formula is not working.

Perhaps these ads will have more impact than the papers.

This is the wrong version of a real quality "compact", that is not a "light" newspaper.

"MacPapers" will never succeed.

Via Visualmente.