"MONOCLE", A NEW MAGAZINE OR LET´S INVEST MORE IN PRINT...

Here it comes, a new international print magazine.

Name: MONOCLE

Editor in Chief: The 37-year-sold Canadian Tyler Brule (founder of Wallpaper)

Managing Editor: Robyn Holt, from the Russian office of Conde Nast.

Headquarters: London, with bureaux in New York, Tokyo and Zurich.

Launching date: February 2007

Pages: 240 average.

Cover price: 5 British pounds.

Investment: 5 million British pounds.

Editorial staff: 22

Periodicity: 10 issues per year.

Initial print run: 150,000

Focus: Geopolitics, Culture, Business and Design, inspired by Conde Nast Traveller, BBC, Wallpaper, The Economist and BusinessWeek

Inspiration: Der Speiegel and Stern ("I used to work in Hamburg, the hub for Der Spiegel and Stern. I was always fascinated by those titles -- the depth of reporting, the quality, the sheer volume."

The last word from Mr. Brule: "If you look at magazines in Korea and Japan, which are markets that are four or five years further into the digital revolution, there is actually a greater emphasis on print and a greater investment. That's where publishers need to go, both in Europe and the United States, and not downgrade the quality of magazines."

Well, good luck, my friend, and a lot of full rate ads!