THE LONDON NEWSPAPER CRISIS
September has been a very bad month for the London newspapers.
Roy Greenslad asks what to do, and this were my 10 cents in his blog at The Guardian website:
Roy,
The problems in London are the problems of everywhere.
And the solutions, the same.
Not just multi-media integration, but multi-media journalism.
Newsrooms are against both, and you will see, I am sorry, how The Daily Telegraph experiment fails.
Newspaper publishers and editors need to re-train their newsrooms, quick in a dramatic way.
They need to invest in sophisticated multi-media journalism training.
Until very recently nobody offered these services, because nobody demanded them.
Trade, international and national newspaper association need to work together in this field, much more, much more, much more.
The question today is not to agree about A (where we are) or B (where are we going), but HOW TO GO FROM A TO B.
Integration is not a technology question (IFRA) but a newsroom management one.
And I don't see why multi-media interactivity, dialogue and conversation with our readers and advertisers can be done only via the new media.
Newspapers were always, and must be always, new media.
Newspapers will survive only with Journalism.
Period.
Roy Greenslad asks what to do, and this were my 10 cents in his blog at The Guardian website:
Roy,
The problems in London are the problems of everywhere.
And the solutions, the same.
Not just multi-media integration, but multi-media journalism.
Newsrooms are against both, and you will see, I am sorry, how The Daily Telegraph experiment fails.
Newspaper publishers and editors need to re-train their newsrooms, quick in a dramatic way.
They need to invest in sophisticated multi-media journalism training.
Until very recently nobody offered these services, because nobody demanded them.
Trade, international and national newspaper association need to work together in this field, much more, much more, much more.
The question today is not to agree about A (where we are) or B (where are we going), but HOW TO GO FROM A TO B.
Integration is not a technology question (IFRA) but a newsroom management one.
And I don't see why multi-media interactivity, dialogue and conversation with our readers and advertisers can be done only via the new media.
Newspapers were always, and must be always, new media.
Newspapers will survive only with Journalism.
Period.
1 Comments:
Agree completely - in fact, I've recently written a lengthy post about why video journalism is an easy option for newspapers going 'multimedia', like The Telegraph:
The rush to online is becoming a rush to a form of TV which just happens to be broadcast on the web. And in that rush, newspapers are in danger of not exploiting the real benefits of the web: giving users control; providing extra information and context that wouldn't fit in a print (or video) version of the story; creating communities between readers, or a forum for them to express their knowledge and opinions; communicating complex concepts in a way that can't be done with words alone; engaging the reader through innovative formats, or by connecting them directly with interviewees.
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