THE FULL "ON AND OFF LINE" INTEGRATION OF NEWSPAPER NEWSROOMS

You will agree with me that:

1. Editors of many print newspapers don´t believe in the full integration of the "on anf off line" newsrooms.

2. So, they promote separate editorial teams.

3. But they don´t want to share the direction of both platforms.

4. In other words: they want a "silos operation" except in the top.


The reality is that if you promote the two hearts, two lungs model you are going to:

1. Expend more money, and hire more people.

2. Waste and duplicate editorial resources.

3. Perpetuate the separation of "two cultures" that readers and advertisers have already embraced.

4. Develop technological platforms and editorial systems that will not "talk."

5. And, what it is more crucial, your two products will lack the necessary unitary editorial direction that any media company needs if does not want to confuse its audience.

There are, more and more, cases of newspapers that are having trouble with this necessary "only one voice."

INNOVATION believes instead in the one heart, one lung model.

If you don´t promote the full integration, you will pay the consequences... and, indeed, the bills.