EL PAIS, NEWSPAPERS, UNICEF, LOFTS AND MERCEDES BENZ

You bought yesterday EL PAIS and you got in the print edition this kind of code.

With the same code you can send a SMS or phone to the paper and you could enter in a daily contest to win a loft in Madrid every Sunday, and a Mercedes Benz A Class model every day from Monday to Saturday.

And, very important, all the money will go to the UNICEF.

Why EL PAIS is giving away all these prizes in the next 30 days?

Because the newspaper needs to increase its circulation.

And also because EL MUNDO, the second largest newspaper in Spain is closer and closer to EL PAIS.

This must be the most extraordinary newspaper promotion ever done in the world.

The "newspaper battle" of Ma drid is going to be very interesting, and expensive.