CRAZY NEWSSTANDS
Quioscos locos (Crazy Newsstands) is a great blog reporting all the promotions made by Spanish publications.
The Spanish newsstands sell today more books, DVDs, and all kind of gadgets... than newspapers and magazines.
The reason is clear: many publications make a lot of money selling these "collateral" products.
As our Italian partner Nicola Bovoli says: "these sales are now the revenue's third leg, after the income from circulation and advertising."
El Pais, the largest Spanish paper, leads also the promotions and the revenues for those sales..
Below, an astonishing sample of some recents offers:
The Spanish newsstands sell today more books, DVDs, and all kind of gadgets... than newspapers and magazines.
The reason is clear: many publications make a lot of money selling these "collateral" products.
As our Italian partner Nicola Bovoli says: "these sales are now the revenue's third leg, after the income from circulation and advertising."
El Pais, the largest Spanish paper, leads also the promotions and the revenues for those sales..
Below, an astonishing sample of some recents offers:
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