THE CHICAGO TRIBUNE FRONT PAGES AS A SYMPTOM
Many U.S. newspapers were yesterday able to cover the North Korean nuclear test, but if you see all of them what you will find is this:
1. They just posted the news dispatch.
2. There was a lack of the "instant analysis" that all the TV cable news did immediately.
3. There was no "what's next"
The Chicago Tribune was a good example of the problem.
Everybody knew that this was going to happen, but nobody planned a background, news-analysis or what's next piece ready to add to the breaking-news.
Newspaper reacted like news web sites.
And today, The Chicago tribune did today the front pages that readers were expecting yesterday!
Again and again, our newsrooms forget that next day, newspaper readers expect more than yesterday news.
This is one of the reasons of our crisis.
As I said, they are not killing us, we are.
1. They just posted the news dispatch.
2. There was a lack of the "instant analysis" that all the TV cable news did immediately.
3. There was no "what's next"
The Chicago Tribune was a good example of the problem.
Everybody knew that this was going to happen, but nobody planned a background, news-analysis or what's next piece ready to add to the breaking-news.
Newspaper reacted like news web sites.
And today, The Chicago tribune did today the front pages that readers were expecting yesterday!
Again and again, our newsrooms forget that next day, newspaper readers expect more than yesterday news.
This is one of the reasons of our crisis.
As I said, they are not killing us, we are.
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