BRANDING IS MORE IMPORTANT THAN EVER
The results of this study from Lexis Nexis should be no surprise.
Ultimately, when users want reliable information, they will turn to their Top-of-Mind brands.
This is true for any product category, including media. In a world with infinite options, a clear brand strategy is crucial for creating a sustainable audience.
Media companies can no longer rely on their monopolistic access to the audience and have to implement sound marketing techniques to achieve success in today's environment.
Associate your brand with quality and reliability in your content segments and you will be among those chosen more often.
MediaPost Publications - Lexis Nexis: Traditional Media Seen As Most Reliable - 10/03/2006
Ultimately, when users want reliable information, they will turn to their Top-of-Mind brands.
This is true for any product category, including media. In a world with infinite options, a clear brand strategy is crucial for creating a sustainable audience.
Media companies can no longer rely on their monopolistic access to the audience and have to implement sound marketing techniques to achieve success in today's environment.
Associate your brand with quality and reliability in your content segments and you will be among those chosen more often.
MediaPost Publications - Lexis Nexis: Traditional Media Seen As Most Reliable - 10/03/2006
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