BOLLORE AND HAVAS, TWO DIFFERENT PROTOTYPES FOR THE NEW FREE PAPER IN PARIS

Reading the blog of Frederic Filloux, editor of 20 Minutes in Paris (I had the opportunity to work with him and David Hillman of Pentagram, when we were trying to save Liberation five years ago, but all of us were fired!):

It seems that Havas, the advertising company of Vincent Bollore has done a prototype of the new free paper that he is going to launch next month with Le Monde.

And Le Monde has done another one.

The reactions have been:

1. What the hell is doing an advertising agency producing such a design protototype?

2. What the hell is doing Le Monde producing a protototype when they have been publishing for many years the worst designed newspaper of France?

Filloux says that he would love to see them.

Me, too.

And here is my bet:

I am sure that the Havas one is better.

INNOVATION has been working in the past with Bollore and I can assure you, as Frederick says, that he is not going to be what Edouard de Rothschild has been for Liberation.

More than that: he could be able to save Le Monde itself.