ARMANI FAILS AS AN ONE-DAY NEWSPAPER EDITOR: WHO´S NEXT

Fashion designer Giorgio Armani’s cover for The Independent failed to achieve the success of Bono’s May edition.

Despite a cover featuring Kate Moss covered in black paint, the issue caused a spike in circulation of only 10-15,000 above average.

The Armani Independent sold 9,000 copies less than the previous Thursday’s Independent, which offered a human body wall poster.

Bono’s May issue resulted in a rise of 70,000 papers.

Who´s next?

My three choices:

Elton Jones, an Independent for music.

Steven Spilberg, an Independent for movies.

J. K. Rowling, an Independent for kids.