TOMORROW´S NEWSPAPER: 9 PROVOCATIONS
The INMA European Conference in Barcelona was excellent.
Earl Wilkinson, the Executive Director of the International Newspaper Maketing Association (INMA) was the last speaker and this was, in summary, his view about tomorrow´s newspaper:
1. Core print product will become smaller to fit consumer lifestyles – fewer pages, smaller page size, shorter stories.
2. Deep, rich journalism will move online and be enhanced in virtual universe.
3. Core product will be customized, interactive, and on-demand.
4. Miniature versions of the core product will target under-served groups.
5. Digital options will multiply – get the newspaper anywhere, anytime, anyway.
6. Newspaper features will be unbundled … iTunes pay-per-click model.
7. You will buy a multi-media “membership” in the newspaper, not a print subscription.
8. “Citizen journalism” will become another source for newspapers like Reuters, AP.
9. Less “voice of God” (monologue), more “mirror of the community” (dialogue).
Earl Wilkinson, the Executive Director of the International Newspaper Maketing Association (INMA) was the last speaker and this was, in summary, his view about tomorrow´s newspaper:
1. Core print product will become smaller to fit consumer lifestyles – fewer pages, smaller page size, shorter stories.
2. Deep, rich journalism will move online and be enhanced in virtual universe.
3. Core product will be customized, interactive, and on-demand.
4. Miniature versions of the core product will target under-served groups.
5. Digital options will multiply – get the newspaper anywhere, anytime, anyway.
6. Newspaper features will be unbundled … iTunes pay-per-click model.
7. You will buy a multi-media “membership” in the newspaper, not a print subscription.
8. “Citizen journalism” will become another source for newspapers like Reuters, AP.
9. Less “voice of God” (monologue), more “mirror of the community” (dialogue).
0 Comments:
Post a Comment
<< Home