READ A DIGITAL MAGAZINE AND THEN BUY THE PRINTED ONE?

In today's New York Times:

"COLLEGE students are famous for their transient ways, moving frequently and rarely leaving a permanent mailing address for magazine publishers to send subscription solicitations to.

Parsons design students could get free subscriptions to the Web version of Elle as part of a plan to attract young readers to print magazines.

For now, some magazine publishers are settling for their e-mail address.

A new digital initiative to begin this month will give away thousands of magazine subscriptions to college students, but the magazines will be delivered via e-mail, not in print.

The Magazine Publishers of America, the trade group that is sponsoring the initiative, is hoping to convert more students into magazine readers and introduce them to a digital medium that might stand up to print.

The digital edition, reached by a link within the e-mail message, is a replica of the magazine, including text, photos and advertising."

Good direction!