THE NEW YORK TIMES NEW BRANDING CAMPAIGN: "QUALITY JOURNALISM. PERIOD"
The New York Times is introducing today a multi-platform branding campaign emphasizing its reporting.
Watch 'New York Times' new ad, fashioned around the tagline 'These Times Demand 'The Times.''
The tagline, first used in the mid '80s, was "These Times Demand The Times."
But the news commercials, which include footage of Times reporters inside headquarters on 43rd Street, conclude: "It's about the quality of the journalism. Period. End of story."
You can watch here a preview of the spot.
Watch 'New York Times' new ad, fashioned around the tagline 'These Times Demand 'The Times.''
The tagline, first used in the mid '80s, was "These Times Demand The Times."
But the news commercials, which include footage of Times reporters inside headquarters on 43rd Street, conclude: "It's about the quality of the journalism. Period. End of story."
You can watch here a preview of the spot.
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