THE NEW EXPRESSO: THE FIRST "BERLINER" IN PORTUGAL

This morning in Lisbon, EXPRESSO presented in a press conference the new EXPRESSO, the leading newspaper of portugal, that this Saturday will launch the its new design in "berliner" format, in a project lead by INNOVATION consultants that included the total re-thinking of the paper.

EXPRESSO has been since its foundation an unique phenomenon: selling each week more than 120.000 copies (all of them inside a plastic bag) in a country of 10 million people, reaches more than 700.000 readers.

This high penetration in the A & B classes, makes EXPRESSO a brilliant exception in the circulation crisis of many European and American quality newspapers.

Proportionally its circulation will be like selling 100.000 copies more than El Pais in Spain, 400.000 more copies than The Observer in the UK or 1.500.000 more copies than The New York Times in the United States.

The new EXPRESSO includes two news sections of 32 pages full color, plus two magazines, UNICA (life style) and ACTUAL (culture).

This is the first prototype of the new cover for the main news section and, above, an example of the advertising announcing the new EXPRESSO.