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Thursday, September 14, 2006

MORE KNIGHT-RIDDER TALENT

Yahoo is starting a classifieds listings business.

As local search, online classifieds, and Web business directories continue what seems to be an inevitable merger, Yahoo has planted a stake firmly at the crossroads.

The firm announced today a new classifieds and listings division and the appointment of newspaper industry veteran, Hilary Schneider, to steer the U.S. unit.

In her role as SVP of Marketplaces, Schneider is charged with developing the division's classifieds and listings strategy, including introducing innovative ways to profit from Yahoo's various listings offerings.

The Marketplaces unit will encompass the broad array of Yahoo's listings properties, including Autos, Classifieds, HotJobs, Personals, Real Estate, Shopping and Auctions, Travel, and Yellow Pages.

Schneider most recently hails from now-defunct newspaper publisher Knight Ridder, where she co-managed operations and led its digital division as SVP. In the past, she held CEO positions at Red Herring Communications and Times Mirror Interactive. Schneider also served in multiple roles at The Baltimore Sun Company.

Let´s hope that Yahoo! survives with the help of another talented executive that swa the sinking of a newspaper Titanic called Knight-Ridder.

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