MOBILE ESPN MVNO CALLS IT QUIT
ESPN's Mobile Virtual Network Operator (MVNO) has decided to close its doors after less than a year of operations.
This is no surprise to me. At first I thought ESPN had developed a mobile service available to all US carriers but when I realized that it was indeed launched as a "carrier" I immediately thought it wouldn't last long.
We all value our content a lot but US consumers are not ready to defect their mobile carriers and even change their phones just to get a certain kind of content, much less if its of a single nature, in this case, sports.
I'm sure ESPN Mobile will do much better if and when they release their excellent mobile portal to any user in any carrier.
Mobile ESPN - Wikipedia, the free encyclopedia
This is no surprise to me. At first I thought ESPN had developed a mobile service available to all US carriers but when I realized that it was indeed launched as a "carrier" I immediately thought it wouldn't last long.
We all value our content a lot but US consumers are not ready to defect their mobile carriers and even change their phones just to get a certain kind of content, much less if its of a single nature, in this case, sports.
I'm sure ESPN Mobile will do much better if and when they release their excellent mobile portal to any user in any carrier.
Mobile ESPN - Wikipedia, the free encyclopedia
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