IS THIS A RECORD FOR THE NEW YORK TIMES?

Just landed in Newark, back from Portugal.

I got the New Jersey edition of this Sunday New York Times and I didn´t remember a bigger edition.

They have the first issue of KEY, the new real state magazine.

Beautiful product.

And the exception is, again and again, the Book Review.

This is the most insulting section ever produced by a quality newspaper.

Period.

The editor and the art director are lazy and ignorant of what is being done around the world.

Just get ACTUAL of Expresso in Portugal, BABELIA from El Pais and EL CULTURAL of El Mundo in Madrid, CULTURAS of La Vanguardia in Barcelona, or what The Guardian, The Independent and The Times do in London.

These are not just well done supplements (content and design) but versuccessfulul, as they attract a lot of readers and advertisers.

The New York Times one is trashy, has poor advertising, and, oh mny God!, shows how you can ignore your audience needs and requests.

You better go to Amazon.

UPDATE: Carin Goldberg made this key of places she has lived, using a typeface called Dynamoe that resembles the embossed letters of a classic label maker. "Love, money, work, landlords, dogs, children, marriage," she says, "all had a hand in this nomadic existence." Four years ago she bought a house in Brooklyn. "We're staying put," she says.

A brilliant, brilliant cover.